Metro, Boulot, (Chocolat) Dodo: Paris Train Station Tile Inspires Chocolate Bars

March 2, 2018 Pinch Food Design

Metro, Boulot, (Chocolat) Dodo: Paris Train Station Tile Inspires Chocolate Bars

Everyday objects are often taken for granted; their ingenuity and beauty overlooked. As design aficionados, it’s hard to ignore the little details that surround our every move. Sometimes it’s the details that drive us crazy… or in some cases it’s these very details that stop us in our tracks, to pay homage to good thoughtful design.

In celebration of the 40-year anniversary of the Paris Regional Express Railway (RER) network, design studio Noir Vif honored the Briare enamel tiles that have been lining the walls of Paris train stations since the late ’70s. They reproduced the iconic tile patterns into chocolate bars with clever packaging showcasing a collectable tile as well as a brief history lesson.

The various characters, colors and patterns of the tiles inspired product designers André Fontes and Guillaume Lehoux. Their goal with this design was to combine an object of instant gratification (the chocolate) and an object to keep as a souvenir (the small, colorful tiles next to the chocolate).

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