Whoever Runs Target’s Hilarious Twitter Account Has Been Reading Our Minds

February 10, 2019 Ana Luisa Suarez

Everyone jokes about running to Target to buy "just one thing" but you wind up spending $200 without even realizing it. There is such a thing as the "Target effect" which is the reason why we overspend when shopping at Target. The marketing and design team at Target have created a layout that guides shoppers through an assortment of products the retailer wants us to buy.

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